Fox just keeps on winning the Super Bowl.
Today, Fox announced that Super Bowl 59 on Fox and Tubi generated over $800 Million in gross revenue from advertising sales across all platforms, with record pricing for the sold-out game.
ADWEEK previously reported that the company was approaching $700 million in national sales alone. This year, Fox sold 30-second ad units for more than $8 million for the first time, achieving that feat for more than 10 ad slots.
“The clear winners Sunday night were the Eagles, the NFL, and fox. Congratulations to our teams at Fox Sports and Tubi for a record-breaking and historic Super Bowl LIX, the most-watched, most-streamed, and most successful Super Bowl ever,” Lachlan Murdoch, executive chair and CEO, Fox Corporation, said in a statement.
Fox reported earlier this week that 127.7 million viewers tuned into the game which saw the Philadelphia Eagles defeat the Kansas Chiefs. The game was up 3% from Super Bowl 58 and was the most-watched Big Game ever. This includes viewers across all platforms, including TV (FOX, Fox Deportes, and Telemundo) and digital (Tubi and NFL digital properties, including NFL+).
According to Nielsen Media Research, the game peaked at 137.7 million viewers during the second quarter.
The pre-kick portion averaged 82.5 million viewers, up more than 9% over last year’s 75.8 million viewers. The Apple Music Super Bowl Halftime Show, which featured Kendrick Lamar, drew an average of 133.5 million viewers across TV and digital platforms, up more than 3% from last year’s 129.3 million viewers.
Meanwhile, Tubi’s simulcast of Fox’s Super Bowl 59 broke the Super Bowl streaming record as part of the network’s game day takeover, which reached 15.5 million peak concurrent streaming viewers and a 13.6 million average minute audience. Fox also reported that Tubi saw 24 million unique viewers on the platform across game day programming beginning with Fox’s Super Bowl 59 Pregame Show.
