Rocket attempted a live singalong after its ad, “Own the Dream” aired during the second quarter.
Set to a rendition of John Denver’s 1971 song “Take Me Home, Country Roads,” the fintech platform worked with FOX and the NFL to seamlessly transition from its spot back to the stadium, where the audience was singing along live.
While not all of Caesars Superdome participated, the camera operators panned to people who were out of their seats and singing along.
5. Original tracks and covers
Brands like Dove and Coffee Mate worked with artists for original covers and songs for their Super Bowl spots.
Building on its legacy of challenging women’s beauty standards, Dove’s “Keep Her Confident” was set to a cover of Bruce Springsteen’s “Born to Run” by R&B singer H.E.R.
On the other hand, Coffee Mate enlisted Shania Twain for its first Big Game ad. The country star sings a song called “Gimme Cold Foam” to promote the brand’s new cold foam creamers.
